Younger Voice Test Zones
Now you can engage large numbers of children in online user-testing and quickly gather their feedback on your ideas and resources. You can see their responses to your first ideas or sketches, and engage them hands-on in testing your prototypes or reviewing your finished projects.
In the BBC Test Zone, for example, our children have been using and evaluating BBC online resources and we have been able to provide the BBC with invaluable feedback from the target age groups they want to reach. The BBC were delighted with the children’s honest, considered feedback on their online learning resources.
At the heart of the Test Zone is a window to your online resource, embedded in a discussion forum. The children use your resource and discuss their experiences within the forum.
The Intuitive Media mediation team (protecting the interests and identities of children) actively stimulate the children’s curiosity and creativity and encourage them to discuss their experience of your project - their first impressions, what they enjoyed, what they think they learned, what was easy, what was hard, what surprised or delighted them, what they didn’t understand, what help they needed, what didn’t work the way they expected, what was broken, what could be better, what new things they would like etc.
After anonymisation, to protect children’s identities, Younger Voice will send you the content of the forums.
Other options include:
- Instant Poll: children complete a related poll with multiple choice questions on your project and you get instant display of aggregate results
- Dedicated Club: children can post longer evaluative articles about your project to a dedicated club page
- Live Hot-Seat: children can take part in a live remote Hot-Seat focus-group with your design team, so you can talk to them directly from your studio or office in real time and they will tell you exactly what they think
- Research Survey: we can design a detailed survey to collate and analyse the children’s collective experience of your project
- Interpretive report: we can collate and analyse all the children’s data and present a formal written report which includes outputs of all relevant children’s content, shows patterns and trends in the responses, evaluates the strength of children’s opinions and makes recommendations for your consideration.
You will receive confidential feedback which could include results of polls and surveys, extracts of forum discussions, children’s reports and a full analysis from our staff.
So the children have fun exploring your ideas and resources and learn about design and development processes. You get valuable practical feedback straight from the children that could save you time and money and help you home in accurately on the tastes and needs of your target users, so reducing your risk and improving your chances of success.
As experienced content developers themselves, Intuitive Media know how valuable it can be to have really practical feedback. They have enjoyed the services of over 500,000 bug-hunters in SuperClubsPLUS and GoldStarCafe and tens of thousands of children who regularly tell them how to improve the communities to meet their needs. Now you can reach these children and benefit from their creative energy.
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